The Standards and Values by which the Court of Malfi Lives Essays

The Standards and Values by which the Court of Malfi Lives The values that govern character's decisions in The Duchess of Malfi are diametrically opposed to the modern day ethos by which we are accustomed to live. The play is set in a time and society where today's basic sociability, fairness and freedom from oppression were completely unheard of and unprecedented. Those in power saw no point to their authority if they did not take full advantage of their influence, nobody would lookout for anyone else and people's livelihoods depended on kings' fickle whims. Corruption was rife, fuelled by the ruthless backstabbing and do-or-die attitude. In fact, the play starts by amalgamating and spotlighting the flaws with the court system by referring to Antonio's recent excursion and comparing Malfi with the vastly different French court. Antonio is clearly a newly-converted Francophile and describes his experiences in glowing terms, emphasising its superiority with a pithy, italicised aphorism to show that the French head-of-state fully understands how his decisions affect the people - should someone "poison't near the head, Death and diseases through the whole land spread" (I, i, l. 14-5). Coining a superb simile in describing the court as "like a common fountain" (I, i, l. 12), the French communal spirit and sharing lifestyle is drawn to the audience's attention. Unlike the Duke of Calabria, the King does not punish freedom of speech and feels duty-bound to deracinate the inveterate "corruption of the times" (I, i, l. 18). Antonio is one of the most admirable characters and one of the few in the play's opening who displays an attractive side to their personality. He clearly has positive values, as shown by... ...her classes sufficiently, and several characters such as Rodgerigo and Castruchio seem to favour following this method. The Cardinal looks as though he has reached his elevated position only by extirpating himself from his conscience and things such as respect and position are clearly very important in court society. A moral character that would stick to ethical beliefs would not last long in this world of corruption and mercilessness. Right and wrong (only in respect to what is owed to you) is a vital issue and it is very important to learn to mix with the right people in order to rise to the highest echelons of the court. Overall, the emphasis in the Italian court of Malfi seems to rest on material worldly goodness such as money, appearance and status rather than aspects some would consider more important - spiritual well-being, conscience and morals. The Standards and Values by which the Court of Malfi Lives Essays The Standards and Values by which the Court of Malfi Lives The values that govern character's decisions in The Duchess of Malfi are diametrically opposed to the modern day ethos by which we are accustomed to live. The play is set in a time and society where today's basic sociability, fairness and freedom from oppression were completely unheard of and unprecedented. Those in power saw no point to their authority if they did not take full advantage of their influence, nobody would lookout for anyone else and people's livelihoods depended on kings' fickle whims. Corruption was rife, fuelled by the ruthless backstabbing and do-or-die attitude. In fact, the play starts by amalgamating and spotlighting the flaws with the court system by referring to Antonio's recent excursion and comparing Malfi with the vastly different French court. Antonio is clearly a newly-converted Francophile and describes his experiences in glowing terms, emphasising its superiority with a pithy, italicised aphorism to show that the French head-of-state fully understands how his decisions affect the people - should someone "poison't near the head, Death and diseases through the whole land spread" (I, i, l. 14-5). Coining a superb simile in describing the court as "like a common fountain" (I, i, l. 12), the French communal spirit and sharing lifestyle is drawn to the audience's attention. Unlike the Duke of Calabria, the King does not punish freedom of speech and feels duty-bound to deracinate the inveterate "corruption of the times" (I, i, l. 18). Antonio is one of the most admirable characters and one of the few in the play's opening who displays an attractive side to their personality. He clearly has positive values, as shown by... ...her classes sufficiently, and several characters such as Rodgerigo and Castruchio seem to favour following this method. The Cardinal looks as though he has reached his elevated position only by extirpating himself from his conscience and things such as respect and position are clearly very important in court society. A moral character that would stick to ethical beliefs would not last long in this world of corruption and mercilessness. Right and wrong (only in respect to what is owed to you) is a vital issue and it is very important to learn to mix with the right people in order to rise to the highest echelons of the court. Overall, the emphasis in the Italian court of Malfi seems to rest on material worldly goodness such as money, appearance and status rather than aspects some would consider more important - spiritual well-being, conscience and morals.

English Language Essay

English has emerged as the global language of trade and commerce in the past few decades, affecting many key aspects of business in the modern world. The English language has become the standard for all important official communications in an increasingly large number of countries with a wide variety of native languages. In the modern world, English continues to spread as the major medium through which both small businesses and large corporations do business. There are about 5,000 languages in the world today. Some have gained international status; some are developing; others are used in isolation in their region, community, or village; a few have gone extinct or have died (like Latin and Sanskrit). The number of users of the English language has grown by leaps and bounds. Second language and foreign language users are seen to exceed the number of native speakers.  · Worldwide more or less two billion people live in countries where English has official status.  · One out of five of the world’s population, speaks English with some degree of fluency.  · Over one billion had been seen in the year 2000 to continue their studies in English.  · As language of science and technology, English, the universal language, claims more or less 90% of all information in the world’s electronic retrieval systems being stored in English. English is used regularly by more than 350 million people scattered over the globe. It is the native or official language of one-fifth of the world. Of the languages of colonization it has been the one most important in Africa, Asia and the islands of the central and southern Pacific. The use of English is widespread in international trade, international scholarship, and scientific research. More than half of the world’s scientific and technical journals, as well as newspapers, are printed in English. Three-fourths of the world’s mail is in English. The Soviet Union and China use English in their propaganda broadcasts to the developing countries of Africa and Asia. English is the most widely-studied language in areas where it is not native. In Japan English is widely used in the upper grade level. In India, English is the alternate official language to Hindi. In the Philippines it is the common language or medium of communication of people speaking different languages. More or less 80% of Filipinos speak/understand English. Doing Business Worldwide English is a global language for doing business. In some industries, English is the official standard language. Therefore, an excellent command of English is required for key jobs. In addition, English has emerged as a major language for finance and the stock markets around the world. People wishing to do businesses globally need to have a good command of spoken English. The ability to clearly write in English is also of key importance, as many forms of business communication, from emails to presentations and marketing to important business contracts, are written in English. A CNN Report (CNN) Hiroshi Mikitani sees nothing wrong with the word, incorporating it easily into our discussion about Japan’s future. The internet entrepreneur and CEO of Rakuten Inc, Japan’s largest e-commerce site, intends to change his country from the inside out. â€Å"And Englishization is a part of it,† he says bluntly. With 6,000 employees and sales topping $3 billion a year, Mikitani intends Rakuten to keep growing into a global player. The goal: be as common a household name as Google in 10 years. The path to that goal, believes Mikitani, is to speak the global language of business, English. â€Å"English is the only global language. We’re doing a global business. I think this is the only way a Japanese service organization can become a global organization.† By 2012, Mikitani’s pledge is to make Rakuten an English-only corporation. All communication, verbal and email, would be sent not in Japanese, but in English. It’s a daunting task for a Japanese company headquartered in Tokyo. Last year’s Test of English as a Foreign Language (TOEFL) rankings showed Japanese test takers scored second worst in the East Asia region, below North Korea and Myanmar. Only Laos ranked lower than Japan. Honda’s CEO, Takanobu Ito, said publicly, â€Å"It’s stupid for a Japanese company to only use English in Japan when the workforce is mainly Japanese.† Mikitani doesn’t flinch at the criticism. In fact, he seems to relish it. â€Å"The nature of our business is totally different,† he says, pointing out Honda manufactures a hardware item and Rakuten deals with users on the internet. â€Å"If you want to become successful in other countries, you need to internationalize the headquarters.† Rakuten is expanding despite Japan’s macro-economic struggles. They are starting a Chinese version of Rakuten and purchasing ecommerce sites in the U.S. and France. â€Å"One thing I know, the definition of ‘country’ is going to change. Definition of ‘currency’ is going to change,† says Mikitani. â€Å"There is going to be less importance which country you’re operating from. And there’s going to be global competition, not local to local.† Mikitani is everything â€Å"Corporate Japan† is not: young, a risk-taker, outspoken and fluent in English. He started his company with a friend in 1997, using their own money. The two friends grew the business into the public corporation and powerhouse it is today. The 45 year old, energetic CEO says he is, at the core, utterly Japanese. But he disagrees with how corporate Japan and the policy makers have run the economy and country. Look at the aging demographics and the economy of Japan, says Mikitani, and the writing is on the wall for corporate Japan. Growth, he says, can only happen if Japanese companies go outside of the country for expansion and look for opportunities outside of Japan’s famously produced cars and electronics. â€Å"I felt (sic) those kind of ages is over. Now we need to really dramatically change the structure of economy of Japan and IT is going to be an extremely important part of it,† says Mikitani. â€Å"But none of the Japanese†¦ for example, politicians, truly understands from the bottom of the heart, how important that is.† Mikitani feels the two decades-long economic stagnation for Japan has fundamentally affected the country’s young, which spells trouble for the country’s future. â€Å"Japanese society, especially younger people, are so inward looking. They don’t even want to go to other countries. They want to stay here. They want to have a good life; they don’t want to be rich. They want to have a good day to day life. That’s it. And I think we need to be more sort of dynamic, outward looking,† he says. The solution, hopes Mikitani, will be found in concrete economic policy from Tokyo’s lawmakers and strong leadership from Japan’s companies. Japan can produce innovative, high quality ideas and products, says Mikitani, but the talent needs a direction. He remains positive about his country’s future, despite its problems. Rakuten means optimistic, he points out. â€Å"I think that in absolute terms, we [Japanese] are lagging. We are slowing down. I don’t think we need to be pessimistic, but our window is not so long.† An Indian Perspective English even after 36 years of independence occupies an important place in the social educational, administrative, scientific industrial and commercial life of the country. Ever since India became independent, the fortunes of English have seen many ups and downs. In accordance with the prevalent mood of hostility against everything foreign, English, considered only a foreign language, could not also escape the wrath of many people. It was decided to do away with it as early as possible. It was given a lease of fifteen years, and after that it was to be replaced by Hindi as the national and official language of the country. English was spoken and used by a micro-scopic minority of the people and they could not dominate the majority which spoke Hindi. Educationally also it was desirable to impart instruction in Hindi. Educationally also it was desirable to impart instruction in Hindi and other regional languages. Moreover, the continuance of English as the official language of the country was regarded as some sort of an affront to national honor. Did not every country have its own national and official, language, it was asked. There was much weight in all these arguments. But when the deadline, 1965, for the switch-over to Hindi came, there were unseemly controversies and riots in the country. The main opposition to Hindi came from the South. After long and tedious deliberations it was decided to continue English as an associate official language. The States were free to adopt their own languages and were to correspond with one another and the centre either in Hindi or English. Later the the three language formula was also devised. The general feeling is that Hindi as it develops and as people while learning it show, and are shown patience, will continue to gain in importance and will increasingly take over as many functions of English as possible. But along with the spread of Hindi, English will continue to be used in one way or another and it will play its due role in the nation. India is a land of many languages, cultures and religions. It is rich in variety and diversity, but there is a real danger that in the absence of a link language, its unity may just fall to bits. Considering the situation as it is today, English is the only language to discharge this important obligation. At the official level, the importance of English is obvious. It is the associate language of the Centre and most of its employees use it in official work. Since the States have adopted their regional languages for official business and many of them are averse to the use of Hindi, a virtual linguistic chaos would result if English were not used for inter-State communication. So in this sphere also, the importance of English is obvious. Interestingly, the state of Nagaland has English as its official language. In education too, the use of English cannot be dispensed with. Hindi and the regional languages, though they are developing and enjoy official patronage, are still inadequately equipped for imparting education, particularly at the university level. There is a general lack of standard text books and it may well take several decades before there is sufficient development of these languages. Again, English still enjoys a commanding position in science, technology, engineering, law, medicine, commerce, industry and the diplomatic services. It is virtually impossible to replace English in these disciplines by Hindi or any other Indian language. Considering then for a moment the absence of English from India, exchange of professors, doctors administrators, and students will cease. Research will slacken and there will be a steep decline in the quality of education. The efforts of the country to industrialize itself rapidly and to raise the standard of the masses will be seriously undermined. There will widespread disunity and this will jeopardize our freedom. So the role of English today for us is twofold. It knits the country and maintains equality and standard at all levels. Considering this important place of English, we Indians are today learning it in larger numbers than they ever did before. It is a world language and even in Russia, China etc., it is being learnt eagerly. In India those who oppose it seem to be a little prejudiced either for political reasons or because of some absurd sentimentality. Don’t they accept foreign goods, clothes and technical know-how? They do, because it is good and useful. Why then oppose English, simply because it is a foreign language? They should not forget that it was the knowledge of English that helped India gain freedom. The overall situation then appears to be this. English even after 36 years of independence occupies an important place in the social educational, administrative, scientific industrial and commercial life of the country. Those who know and support it need not despair. English will continue though it may occupy a secondary place to Hindi.

High School Analogy Essay

A newly bought camera, one that gives the buyer satisfaction, yet a strange tingling feeling of unfamiliarity with a pinch of nervousness and fear. Now there’s a high school freshman feeling the very same thing looking at a new environment; strangely a camera and high school have a comparable relationship, with very obvious difference and . One such similarity, is that when a student takes their first few strides into the usual two storey building, it resembles him taking his very first picture. Both individuals new and inexperienced, every move is made with caution afraid of what the outcome could be. Perhaps, an embarrassing moment? A broken camera?. Both face criticism inside lowering their inner confidence, he looks at his photographs often ranking them poorly, while she looks at some of her peers judgmentally and the same comes back to her. Another comparison, looks at the ever-changeable lens on the camera representing her ever-changing views on the present and future. An extending lens that looks ahead at the long road that is yet to be journeyed through and short, stubble ones they may remind her of the moment she is in. As she gets comfortable and more confident, the student is met by a whirlwind of opportunities. Each chance that walks past, she begins to see a new path, some that are very clear and some that are not in focus since it seems so far away. As days pass, she begins to see those opportunities in a new light, stopping more often to think and bring it into focus. The buyer also now picks up his camera casually like it belongs in hands just a ring belong on a finger. As an image comes into focus on the screen and her visual mind, the moment is captured in that very time, and stored in their memory. One being natural and the other digital. Finally, when the time comes to buy a new camera or move forward, both him and her view life more positively, raising their head in pride. As the chapter of high school, and his very first camera approaches its close, they take their experiences with them and move on to a firmer ground where the environment is a very familiar one. Their previous chapters soon become forgotten as life leads them elsewhere, but the memories remain, once in awhile reminding them of that one time and they don’t fade unless you willingly reach for the

P3 Unit 3

P3 Describe how Tesco uses market research to contribute to the development of its marketing plans. Market research: Is a big part of marketing, market research is when the company asks their customers or new customers to find out more about in the market in which they currently operate in or a market they wish to operate in. Companies may do this so they can reduce risk when bringing out new products. There are two types of research and two types of data. The first type is primary research.Primary Research is when the business or the worker conducts the research their self, therefore it is fresh data and it is current and applicable to their current market. Market research is conducted to gain a better knowledge of the market in which they operate in and to find out the wants and needs of the customers. Examples of this could be surveys, observations and interviews. Advantages of primary research are that it is brand new data in this current market and with current customers therefo re it is applicable to your business.The disadvantages of primary research is that it may take a long time Internal research could be when Tesco use past sales figures from with in the company and project them to find out cash forecasts or to analyse buying habits. This is internal as it about the business they work for not any other business. External primary can be used to this can be when Tesco can people who do not currently shop in Tesco or work in Tesco questions, they could also use Mystery shoppers as external primary as someone who isn't a stake holder in the business evaluates the business, this counts as research as they will find out about the branch they work in.Another of research type is Secondary research this is also known as desk research this is when the company uses published data which already exists, they do not need to go out and ask customers wants and needs, they can just use internet or books to find whatever they need to find out. This is the cheaper optio n. This will give the company a better view of the market however will not be exactly applicable to the business, secondary research can also be used when viewing a competitor, they can see their profits if they're a PLC company.External research can be sued in Tesco such as when they look at competitors (Sainsbury’s/ asda) sales figures or buying trends or growth figures. They may do this to see how their competitors are doing and see how much they're growing. Internal could be looking at past annual reports, this is internal secondary research as its has already been published and it is from Tesco’s. There are two types of Data type. Qualitative data is one type this is when the company uses questions which are open therefore they will gain true views and opinions of the customer. Examples of this could be interviews or observations.Qualitative data isn't easy to analyse or to put into graphs as it is someone’s opinion they may not be similar. Tesco can use th is by holding observations or interviews for customers, Tesco can use primary or secondary types as they can conduct the research by their self or they can use the internet to find out the answers which they require. In terms of Tesco they could have pressure groups, or observations to collect qualitative data. The other type of data is Quantitative data, these are figures and statistics which can be easily analyse and also be interpreted easily.If a large sample of people takes the questionnaire or survey then the more effective as there will be a better perception of the wants and needs of the customer. This can be easily put into graphs and be analysed. In terms of Tesco they can use this when their customers log into their club card account online, Tesco can track sales of a certain item, buying habits and they can target the customer directly by doing this. From this Tesco can do a sales forecast and help Tesco making decisions when buying stock.Reducing risk: Market research h elps company to reduce the risk when creating new products or buying more quantity’s of another product. Such as if they use the quantitative data e. g. buying habits. If Tesco see that one product is very popular they might choose to invest in a larger quantity. Limitations: When using market research there are some limitations such as money, time and validity. Money can play a big part when using market research as it could prove costly depending on the amount of research the business conducts.So if Tesco has 4-5 focus groups a long with interviews, then it would take a long time to do and it may prove expensive as one site has quoted ? 90 per person when using focus groups, if Tesco are going to do this mulitple times then it could prove costly. Marketing research: qualitative; x quantitative; x primary internal x/external research; x secondary internal x/ external research;uses x (reduce risk in decision making, measure progress over time); limitations (cost effectiveness , validity of data collected)

Portrayal of Modern Women by Contemporary Women's Magazines Research Paper

Portrayal of Modern Women by Contemporary Women's Magazines - Research Paper Example Because of the many roles women play, they often seek advise from various sources. One source that they may find consistently reliable are women’s magazines because these depict articles set in the modern times, and assumed to promote modern values. At a time when information is so much easier to acquire from various media sources including television, radio and the internet, concrete reading materials are still conveniently available and preferred by many readers (Stevens, Maclaran & Catteral, 2007). It would be interesting to explore how contemporary magazines depict women and what priorities they should have in life. Although contemporary women’s magazines such as Glamour and Cosmopolitan claim to empower modern women to be more assertive and independent in achieving gender equality, the message sent out from their content (emphasis on the importance of women’s beauty and their success in relationships) seem to endorse traditional femininity ideologies, which put women in a role subservient to men in a patriarchal society. Since magazines may have a great influence on how women think, it is crucial to understand the subliminal and overt messages such media format feeds them. The research question that will be explored in this paper is: â€Å"How are women portrayed in contemporary women’s magazines and what messages are conveyed to them?† The significance of finding answers to this question will provide enlightenment on how society views women, how women view themselves and how such views guide their value formation, attitude and behaviors. Theoretical Framework This paper is guided by the Sexual Script Theory by Gagnon & Simon (1973) and the Objectification Theory by Frederickson & Roberts (1997). Scripting theory is premised on the concept that individuals have subjective understandings that determine their choices and qualitative experiences. Sexual Script Theory, specifically focus on the subjective understanding of a p erson about his or her sexuality that determine his or her sexual actions and experiences related to sex. Scripts are cognitive devices used to guide people in their behaviors. Sometimes, such behaviors are â€Å"self-fulfilling prophecies† to support the scripts upheld by the person. For example, if one’s sexual script is to be desirable in order to be liked as a person, then that individual will exert all efforts to look attractive and behave in a seductive manner. Similarly, and to more specifically illustrate the Sexual Scripting theory, the Objectification theory explains how females internalize an observer’s view to be the primary view of her physical self. This means that if a woman gets accustomed to being seen as an object of desire, she becomes socialized to treat herself as such and behaves accordingly (Frederickson & Roberts, 1997). Vulnerable to judgment of society, women vigilantly monitor themselves with the knowledge that being positively viewed by others means more opportunities. Studies have shown that how a woman’s body appears to others can determine her life experiences. Physical attractiveness seem to matter more to females than to males. Women deemed unattractive by their co workers are described more negatively and given less regard than comparatively unattractive men (Bar-Tar & Saxe, 1976; Cash, Gillen & Burns, 1977; Wallston & O’Leary, 1981). Physical attract

A Summary and Analysis of Peter Katel's Child Poverty Essay

A Summary and Analysis of Peter Katel's Child Poverty - Essay Example Considering that children are the most vulnerable age group, they receive much of the government’s attention and money. However, as welfare programs and monetary allocation seem insufficient in alleviating the condition of children, questions on whether increasing the budget to address poverty-related concerns arise. Relatively, investigations on the root cause of child poverty in America arise. Child poverty is one of the most controversial issues today because such a social disease has a tendency to give birth to a new generation of poor people. Consequently, the primary aim of this paper is to explore the issue of child poverty in American, taking primary concern on its cause, effects, and prospective solutions. To give a starting of the arguments presented in this paper, this paper studies the article â€Å"Child Poverty: Are Out-of-Wedlock Births the Root Cause?† written by Peter Katel. Primarily, the article investigates out-of-wedlock pregnancies as the root caus e of child poverty. Having read the article, I propose that although most out-of-wedlock pregnancies seem to cause child poverty, it is not the root cause of the issue. Instead, the inability of single parents to support their children is causing the augmenting rate of child poverty in America. Article Summary In the article, Peter Katel studies whether â€Å"out-of-wedlock† pregnancies cause child poverty in America. Throughout the article, the author cites the arguments of two US parties, the Liberals and Conservatives. In explaining the two sides, Katel (2011) mentions that the Liberals argue that the cause of child poverty is the inefficiency of the government to provide sustainable jobs to the people while the Conservatives defend that child poverty is a result of out-of-wedlock pregnancies and â€Å"parental behavior† (pp. 904-05). Further, the Liberals defend that the government should focus on developing the employable skills of parents and providing more jobs for the people while the Conservatives argue that, as the government has allocated enough funds for such programs, it is the responsibility and initiative of the people to use the programs available for them. Throughout the article, Katel cites different programs that elicit debate among the Liberals and Conservatives. Specifically, one of these programs include the Food Stamp Subsidies. Arloc Sherman, a researcher and critic at the Center on Budget and Policy Priorities, said that the unemployment rate influences the budget allocation of food stamp subsidies; food stamp subsidies increase when â€Å"unemployment rate soared† (as cited in Katel, 2011, p. 906). In 2006, for instance, the government expenditure for food stamp subsidy increased by 82 %; this is also the time when the unemployment rate increased â€Å"from 4.7 % to 9.1%† (Katel, 2011, p. 906). In considering this issue, the Conservatives argue that the extensibility of the budget allocation is due to the i ncreasing demands of the people while the Liberals assert that the situation is due, primarily, to the unavailability of sustainable jobs. In this case, it is clear that unemployment causes the increasing demands of people. The inability of parents to support their children influences the worsening condition of children; children would have to live by the

The Making of a Global Brand Essay Example | Topics and Well Written Essays - 1500 words - 1

The Making of a Global Brand - Essay Example Chernatony and Riley (1998), in their research paper, demonstrate the different tangible and intangible elements that makeup brands. For example, some tangible qualities this research paper lists down are â€Å"symbols, slogans, name, logo, colors, brand mark, advertising slogan, trademark, functional capabilities, legal protection, presence and performance, physique, physical design and graphics†, ultimately anything that helps the product differentiate itself from the competition. In listing down intangible components of brands, this research paper states â€Å"identity, corporate brand, integrated communications, customer relationships, positioning, user identification, relevance, advantage, bond, personality, relationship, culture, self-image, social and personal values, esteem, familiarity†. In effect the, a brand becomes the product’s differentiating identity. When Samsung was known as only an OEM producer, there were a set of tangible and intangible elements associated with its brand. Expected product quality was low, with high defect rate. Consumers thought of Samsung products as low quality, low price. Firms would only choose to buy from Samsung if they could not afford better quality or more expensive products from the more renowned OEM companies. The non-OEM, globalized Samsung brand stands for a completely new set of tangible and intangible components. It embodies high quality, modern technology, an integrated communication strategy, a bond with its customer base; it creates relevance by making its products usable and relevant to the lifestyles of its target audience. Meanwhile, Samsung’s new logo conveys stability and warmth through the use of the colors white and blue and advancement and evolution by using the elliptical shape.